The meeting was attended by the founder and deputy director of the "Datum parfume" brand, Khabibulla Shaabdullayev, and the strategic development director of the "Datum parfume" brand, Farkhod Mahkamov, the rector of our institute, Omonulla Salikhov, and the advisor to the rector, Khasan Djurayev. During the meeting, the parties discussed the prospects for mutual cooperation, the development of the integration of education and production, as well as the implementation of joint projects in the areas of design and creative industries and environmental protection.

During the conversation, the rector of our institute informed the guests about the activities of our educational institution, its educational and creative processes, while the leaders of the private enterprise "Datum Parfume" in turn informed about the activities of the enterprise, product production processes, and their experience in brand development.

Also, at the meeting, the parties exchanged views on issues such as establishing mutually beneficial cooperation, implementing joint initiatives in the future, and organizing a joint scientific and creative competition among students of our institute on ecology and nature conservation in the near future.

Such cooperation projects are of great importance in strengthening ties between the institute and the private sector, exchanging practical experience, developing future projects, and implementing joint initiatives on current issues related to environmental protection in our country.